Built from the ground up since 1996. Still pushing.

We Don't Rest on 30 Years. We Build on Them.

Identity Works was founded in 1996 on a simple premise: branded merchandise programs should be smarter. Nearly three decades later, we're still pushing the boundaries of what a merchandise partner can do — with proprietary technology most companies in this industry can't match, and an operational infrastructure that's earned the respect of global logistics leaders.

Gold Standard Enterprise Security


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PPAI Best of the Best Award


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PPAI Gold Pyramid Awards


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PPAI Silver Award


Years in Business · Since 1996

What Partners Say

“Identity Works has reached the upper echelon of their industry. Following our engineering review of their warehouse processes and physical layout, we found an operation that rivals best-in-class logistics facilities nationally.”
— UPS Solutions Engagement Supervisor · Independent Engineering Review

We’re Different By Design

Most branded merchandise distributors pick from one of two approaches: they offer a great product catalog, or they offer a technology platform. Identity Works was built around a third idea — that the best program requires both, owned and operated by the same team.

So we built our own enterprise platform. We hired merchandising, development, decoration, and fulfillment experts. We put them all under one roof. And we've spent nearly three decades making the pieces work together better than any outside-vendor combination ever could.

The result is a company that's uniquely able to say: we own the platform, we source the products, we decorate in-house, and we fulfill every order ourselves. That's not common. It's what makes our clients' programs work the way they should.

WE VALUE

Competence. Extreme creativity. Follow-through. Timeliness. Intolerance of the status quo.

Award-Winning Results

🏆 PPAI Best of the Best — Most Creative & Successful Overall Marketing Campaign among all category winners

🏆 PPAI Gold Pyramid — Most Outstanding Sales Incentive Program

🏆 PPAI Silver — Direct to Consumer Marketing Program

🏆 PPAI Gold Pyramid — Most Outstanding Tradeshow & Exhibit Promotion

🏆 PPAI Pyramid — B2B Marketing Program

🏆 Great Lakes Graphics Association — Award of Excellence

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Trusted by Enterprise Organizations

Ready to talk about your branded merchandise program?