Dynamic ITAD had the unique opportunity to give the keynote address for the IAITAM ACE 2018 conference, and wanted an amazing traffic-builder to bring attendees back to their booth that tied in with the topic, “Safeguarding Your Brand, and Your Job”. We answered the call with a custom lockbox promotion, with promotional keys attached to jumbo postcards promoting the session, driving attendees back to the booth to see if their key opened one of the three lockboxes we provided.