The effective date of this Privacy Policy is January 1, 2017.

Identity Works, Inc. (the “Company”) respects your privacy and wants to inform you about how we collect, use and disclose your personal information that we collect on the website (the “Site”). This Site is hosted by Identity Works, Inc. (the “Host”).

Collection and Our Use of Information

You are able to visit and use our Site without revealing any personally identifiable information about yourself. However, in order to access certain areas, options and services of the Site, we may ask you to provide certain personally identifiable information, including credit card information. If you choose not to share such information, you may be unable to access certain areas, options and services. Company (and its third party partners, including the Host, who provide services on Company’s behalf) collect personally identifiable information about you only if you voluntarily provide it to us, which is at your sole discretion.

Company may collect some personally identifiable information about you at different times depending which services or portions of the Site you may be utilizing. Besides the information we may request from you, we may also collect information that we can use to improve our service and performance. This information does not identify you personally.

We may use the personally identifiable information we collect about you (either specific or in aggregate) to help us: (a) maintain accurate accounts, (b) provide and change services and billing, (c) answer your inquiries, (d) market services and products, (e) to help make our services and Site useful to you, and (f) for other purposes which are evident from the circumstances or about which we inform you when we collect information from you.

We will not sell, share, or otherwise distribute your personally identifiable information to third parties except as provided in this Privacy Policy. We may disclose your personally identifiable information to third parties who act for or on our behalf, for further processing in accordance with the purpose(s) for which the data was originally collected or may otherwise be lawfully processed, such as services delivery, evaluating the usefulness of this Site, marketing, data management or technical support. These third parties have contracted with us to only use your personally identifiable information for the agreed upon purpose, and not to sell your personally identifiable information to third parties, and not to disclose it to third parties except as may be required by law, as permitted by us or as stated in this Privacy Policy.

By providing your personally identifiable information to us, you consent to Company’s use of that information in accordance with this Privacy Policy. Company may use the information you enter to contact you by email. Email communications may include information related to specific conditions or topics that interests you.

This Privacy Policy may not apply when you use any public discussion forum, discussion group or web blog such as the user content features hosted on the Site. Company may provide certain public forum options, such as comment areas, chat rooms, online discussion and bulletin boards, as a service to its visitors. Any information shared in any of these areas where users and post or publish content is public information and may be seen or collected by third parties that do not adhere to our Privacy Policy. You should think carefully before disclosing any personally identifiable information you don’t want others to read in any public forum.

Collection and Use of Customer Credit Card Information – Third Party Sharing

If you are paying for Product with a credit card, payment information will be requested to conclude the transaction, as well as your mailing address or other contact information to ensure authentication and proper delivery.  The Site uses industry-standard secure socket layer (SSL) encryption.  When you use your credit card on the Site, your credit card information, including the number and expiration date and your billing and shipping addresses, are passed onto a third party merchant who processes your credit card.  Only the Company and the third party merchant will have authorized access to your credit card information.

Other Sharing of Information

Personally identifiable information may be disclosed to third parties when it is required to complete a transaction, delivery or to provide the services on the Site.  Personally identifiable information about you may be disclosed to a subsequent owner or operator of the Site if the rights and obligations regarding any of your information are assigned at the time of a merger, acquisition, or sale of all or substantially all assets to a subsequent owner or operator.  You will be deemed to have consented to the disclosure to, and use by, a subsequent owner or operator of such web site, and your continued use of the Site signifies your agreement to be bound by the Privacy Policy of the Sites subsequent owner or operator.

Personally identifiable information may also be disclosed to third parties in the following instances: (a) consent has been received from you to disclose; (b) you have been previously informed of the disclosure, including by means of the Privacy Policy; (c) it is required by law or court order to disclose, or it is believed in good faith that the law requires it; (d) disclosure is necessary to identify, contact, or bring legal action against, someone who may cause or be causing harm to, or interference with, applicable rights or property, other users, or anyone else; or (d) to respond to an inquiry, request or complaint that you have made.  IP addresses may also be used in cooperation with internet service providers to identify users if it is necessary to comply with laws, to enforce compliance with this Privacy Policy or to protect the Site, other customers, or others.

Statistical vs. Personally Identifiable Information

Some non-personally identifiable information is collected and stored automatically when you visit the Site.  The system collects data in the server log that may include:

  • IP address
  • Domain name
  • Type of browser
  • Operating system
  • Pages viewed
  • Search requests

This data may be aggregated and used for statistical purposes.  It also helps to understand how the navigation and content of the Site can be improved.  This information may be disclosed to third parties.

Protection of Children’s Personal Information

The Company does not publish content that is targeted to children.   Do not intend to collect personally identifiable information from anyone under 18 and will not knowingly collect, maintain, or disclose such information.  If you are under 18, you should not enter any personally identifiable information about yourself on the Site.  If you are a parent or guardian who has discovered that your child under the age of 18 has submitted his or her personally identifiable information without your permission or consent, reasonable efforts will be made to remove the information from the database, at your written request.  To request the removal of your child’s information, please send an e-mail to and be sure to include in your message the same information, including e-mail address that your child submitted.

Use of Cookies

We may store cookies on your computer to improve the quality of your visit to our Site. A cookie is a small amount of data that is sent to your browser from a web server and stored on your computer’s hard drive. We use “cookie” technology for several purposes. First, we use it to track general information about our users. The information collected through cookies is non-personally identifiable information and we may use this information for statistical and market research purposes. We also use cookies to establish a link between your computer and Company. This link assures that, when you return to Company, you will be able to log in without the necessity of providing some or all of your login information, or help us to avoid asking for the same information on your return visits to the Site. You have choices with respect to cookies. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. Refer to your browser’s instructions or “Help” button to learn more about cookies.

This Site may also use pixels, or transparent GIF files, to help manage online advertising. These GIF files may be provided by our third party ad management partners. These files enable these partners to recognize a unique file on your web browser, which in turn enables us to learn which advertisements bring users to our Site.

We may collect certain aggregate data called web log information (such as your web browser, operating system, pages visited, etc.) and use cookies when you visit the Site (collectively, the “Aggregate and Statistical Data”). For instance, when you visit the Site, our web server will automatically recognize some non-personal information, including but not limited to the date and time you visited the Site, the pages you visited, the referrer (the website you came from), the type of browser you are using, the type of operating system you are using, and the domain name and address of your Internet service provider. Neither the web log information nor cookies (as discussed below) collects any personally identifiable information. They do not contain personally identifiable information, such as your name or e-mail address, and in no way are used to identify our users. Aggregate and Statistical Data helps us design the Site, to identify popular features, and for other managerial purposes.


Reasonable efforts will be made to ensure that whatever information you provide will be maintained in a secure environment. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, no guarantee exists about the security of any information you transmit to or from the Site, and you provide such information at your own risk.

Accessing or Updating Your Personally Identifiable Information

If you have submitted personally identifiable information through the Site and would like that information deleted from our records, you would like to update or correct that information or you have questions or comments regarding our Privacy Policy, please contact us at our e-mail address below with the subject line “Privacy Policy Question”, and provide us with your name, postal address and any other information necessary to respond to your question. You may also “opt-out” of receiving e-mails and other communications from us by contacting us at the e-mail address listed below with the subject line “Opt-Out”.

Links to Other Websites

Company may from time to time offer links to other sites. Company has no control over these external sites or their content, and cannot be held responsible for any actions they may take or any information they might collect. You should be aware that this Privacy Policy does not apply to your use of these sites. If you provide any information to such sites, different rules regarding the collection and use of your personally identifiable information may apply. Before using these linked sites, you may wish to review their privacy policies to understand how they treat privacy, security, data collection, and distribution. These sites might issue their own cookies or collect data or personal information. Use caution when visiting an external site.

Changes to Policy

This policy may be revised from time to time by updating this posting.  Your continued use of the Site indicates your acceptance of all revisions and you should, therefore, periodically visit this page to review these policies for changes.  If you have any comments or questions about this policy, please contact us at

Consent to Processing in the United States

By providing your personally identifiable information to Company, you fully understand and unambiguously consent to this Privacy Policy and to the collection and processing of such information in the United States of America. The server on which our Site is hosted may be outside the country from which you access this Site and may be outside your country of residence. Some of the uses and disclosures mentioned in this Privacy Policy may involve the transfer of your personally identifiable information to various countries around the world that may have different levels of privacy protection than your country. By submitting your personally identifiable information through this Site, you consent, acknowledge, and agree that we may collect, use, transfer, and disclose your personally identifiable information as described in this Privacy Policy. If you do not consent to the terms of this Privacy Policy, please do not use this Site.

Applicable Laws

No representation that the Site is appropriate or available for use outside the United States is made, and access to them from territories where their contents are illegal is prohibited.  You may not or export or re-export the Site or any copy or adaptations in violation of any applicable laws or regulations including without limitation U.S. export laws and regulations. If you choose to access the Site from outside the United States, you do so on your own initiative and are responsible for compliance with applicable local laws.  This Privacy Policy will be governed by and construed in accordance with the laws of the State of Wisconsin, without giving effect to any principles of conflicts of laws.